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Trust is the foundation of a healthy high-performing culture

Most leaders today would agree that trust is an essential component of healthy company culture, and a healthy culture is important to a healthy bottom line. What is less clear is how to build and maintain trust – much less measure it.

These issues are more relevant today than they have ever been. Why?

Because the recent pandemic has eroded, perhaps fractured trust. Even those organizations where there was a culture of trust prior to the pandemic, and where leaders took actions to maintain trust, have likely seen that trust damaged over time.

How high is the trust in your organization, what impact has the pandemic had on trust, and how can you go about building even greater trust?

That’s where the Trust Inside Assessments come in.

The Aspect of Manager Behavior that Most Impacts the Bottom Line? Trust.

When employees strongly believe their managers follow through on promises and demonstrate the values they preach, profits are substantially higher.


Average increase in profitability per location for a one-eighth point improvement in trust according to a study of 6,500 employees and 76 hotels in a large U.S and Canadian hotel chain.1
Build A Culture of Trust with the Trust Inside Assessments Suite of Surveys.

Trust is the foundation of all successful working relationships

Establishing a strong foundation of trust can lead to better retention, increased productivity, and increased customer loyalty. It is estimated that it costs seven times more to acquire a new customer than it does to retain an existing one. Employees who have a high level of trust will go above and beyond to meet and exceed customer expectations – creating a loyal customer fan base and a healthier bottom line.

Developing an Engaged and Passionate Team

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Trust Inside Assessments

Building greater trust begins with measuring the current level within your organization. Once a benchmark has been established, you and your leaders can focus on action plans to increase trust at every level – organizational, team and leader. The three Inside Trust Assessments will get you the data you need to make smart decisions and take action.

Employee Passion

Why settle for engaged employees when you can have passionate ones?
The Employee Passion Survey measures two aspects critical to developing engaged and passionate employees: Are you meeting the five intrinsic needs required by your employees, and the level of trust they have in their manager and the organization.

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Team Alignment Survey™

Teams that are in alignment with their strategic objectives will outperform teams who lack alignment.
The Team Alignment Survey measures a team’s clarity and agreement with the organizational purpose, values, vision, goals, priorities, and roles. It also measures the level of trust among team members – a critical element in achieving alignment.

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Flexibility and Trust Survey™

Agile leaders create agile organizations.
Agility requires a high level of flexibility and emotional intelligence, along with the ability to build trust-based relationships.
The Flexibility and Trust Survey uses input from the leader’s team members, typically their direct reports, to measure leader flexibility and trust-building ability in one assessment.

It is clear, increased trust leads to more passionate team members who go above and beyond, resulting in improved results in every area.

How can more trust lead to better results and more profitability for your organization?

Ready to Improve Your Team's Results by Building Trust?

Request a complimentary consultation to see how the Trust Inside Assessments can help you achieve this objective.


1 study conducted by Tony Simon at the Cornell University School of Hotel Administration