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The Business Landscape is Littered with Failed Employee Engagement Initiatives

The research is compelling – more engaged employees result in better business results, including improved productivity, reduced turnover, and increased profitability.

Yet the business landscape is littered with failed employee engagement initiatives. Why?

First, the focus is incorrect. To increase engagement, organizations must go beyond providing ping pong tables, pizza parties, and bring-your-pet-to-work days. You must focus on intrinsic employee needs – like respect, opportunities to learn and grow, and doing meaningful work – that actually move the engagement needle.

Second, engaged employees alone are not enough to achieve the required results in today’s environment. The problems facing organizations today require passionate employees to solve them. So how do you unite, engage, and ignite them to lead your organization passionately into the future?

That’s where the Employee Passion Survey and Culture Assessment comes in.

Engagement is Important. Passion is Critical.

Employees that are passionate about both the work they do, and the organization they do it for, are committed, proactive, and self-directed.


The percentage of employees engaged with their work but not passionate about the organization they do it for. These are high performing employees that you are at risk of losing.

Our Solution: The Employee Passion Survey and Culture Assessment

The Employee Passion Survey and Culture Assessment measures two aspects critical to developing engaged and passionate employees: How well employees feel like five intrinsic needs are being met, and their level of trust in their manager and the organization.

When these five needs are met, and there is a high level of trust, employees are more passionate, leading to lower turnover, higher levels of discretionary effort, increased customer loyalty, and improved profitability.

Developing an Engaged and Passionate Team


The first step is collecting employee feedback via the Employee Passion Survey to assess how well employees believe the five needs that ignite passion are being satisfied, and the overall level of trust they have in the organization.


The Action-Strategies-By-Design team will then analyze the data, prepare a gap analysis report and debrief the leadership team and other key leaders (virtually or in person).


Next Our team will support you in creating and implementing an action plan to close the gap and create a culture of trust, personal responsibility and passion.

Follow Up

Ongoing follow-up is available to support change. The process can be repeated in six to nine months to determine progress and refine the action plan.

The Benefits of Passionate Employees


Employees who are passionate about both their job and the organization are more loyal and less likely to leave – even for a better offer. You retain your most valuable team members and avoid the cost of recruiting, onboarding and training a new employee – an estimated one and a half to two times the employee’s annual salary.

Increased Customer Loyalty

It is estimated that it costs seven times more to acquire a new customer as it does to retain an existing one. Employees, passionate about both the work they do and the organization they do it for, will go above and beyond to meet and exceed customer expectations - creating a loyal customer fan base.

Improved Productivity

Engaged and passionate employees are more productive. In fact, research indicates engaged employees are 20% more productive. That means five engaged employees can do the work of six non-engaged employees.

It is clear, decreased turnover of your highest performing staff, a customer base of loyal fans and improved productivity all add up to increased profitability.

Imagine if your team was even 20% percent more committed, engaged, and passionate. What would it mean to your organization, and more importantly, what would it mean to you as a leader?

Ready to Get Your Team Engaged?

Request a complimentary consultation to see if the Employee Passion Survey and Culture Assessment is a fit for your organization.

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